I am a pro-active, positive, empathetic and determined person, driven by the needs of people and the environment. Using art, design, and targeted communications, my work positively influences human behaviour for the conservation and sustainable use of our oceans. After spending 10 years focused on graphic design and visual communications in Costa Rica, I combined those skills with my passion for marine conservation by graduating with an MA in Sustainable Natural Resource Management.
I had the opportunity to develop as a creative in the world of marine conservation as part of the team of The Reef-World Foundation in the Philippines, where I worked as the Communications Manager for four years and currently as Creative Consultant. Reef-World is a UK charity that works as the international coordinator of the UN Environment’s Green Fins initiative, which focuses on driving environmentally friendly scuba diving and snorkelling practices across the industry globally.
For the last four years, I’ve worked to develop a behavioural design approach to marine conservation, uniting creativity with conservation. As part of this work I conducted a complete brand overhaul to enhance Reef-World’s and Green Fins’ communications; supported training and capacity building for Green Fins in the Philippines and Palau; developed, designed and implemented all campaigns for the organization; amongst many other tasks. I particularly enjoyed my interaction with the stakeholders in the diving industry, as they always provided the inspiration and insights needed to achieve our goals.
I’ve always believed that by combining creativity with ocean conservation and science, we can shift perceptions and instigate positive change by understanding the problem from the perspectives of real people and providing tangible and sustainable solutions.
Outside of work you will always find me creating something, from a piece of art to jewellery, practicing yoga, and in close interaction with the ocean, either swimming, diving, stand up paddling, and soon sailing with the eXXpedition team!
My CV is available upon request.
Interests: ocean, conservation, diving, sustainability, creativity, design, art, artivism, community, capacity building, communications, connectivity, balance, empathy, outreach, behaviour change