My participation with eXXpedition was given the title of an essential Costa Rica Event. Not only did I have the honour to be the first Costa Rican to join eXXpedition, but I got to represent the country under the framework of our country brand.
A country brand is a strategy to position and capitalize on the image of a country on the international market. My participation covered the integral values of the brand:
I was lucky to have been born and raised in Costa Rica, a country of biodiversity, preservation and sustainable development.